According to Econsultancy’s Multichannel Retail Survey, just 14% of people surveyed believe retailers do not need to operate across the various channels; brands need to start promoting their technology and channels effectively, or risk losing profits to those who are.
The multichannel high street
Technology gives retailers the chance to extend sales reach beyond the store. As consumers look for the easiest, cheapest shopping solutions, retailers must utilise their creative powers of
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