Friday, 25 January 2013

A Bootstrapping Recipe to $3 Million

What constitutes a successful startup? If you ask the global entrepreneurship media, they will tell you financing. Ask naïve entrepreneurs, they will tell you the same.
But I have always believed that a successful startup is a function of customers, revenues and profits. Financing is optional. You identify a market gap, build a product to address the gap, develop a business model, and generate revenues and profits.
ifood.tv has done just that.
In 2006, co-founders Vikrant Mathur and Alok

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