When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press ... years ago. However, there are now other tactics that need to be coupled with press releases in order to make them effective.
As a marketer, it's important to know when press releases will benefit your public relations strategy, and when another tool or tactic should be used.
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