Posted by AndrewDumont
Partnership is such an ubiquitous term. Each circumstance comes with a broad set of definitions. Depending on the context and company, a partnership can take on nearly every imaginable form. Due to its variety, the topic is something that isn't touched on too frequently.
At Moz, we rigorously evaluate each potential partnership before engaging. The reason we do this is to avoid something I like to call "The Partnership Trap." It's common for
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