Other industry professionals are thinking the same way as us, so what is the future of integrated marketing?
Doug Wheeler, CMO of Optify
To succeed in 2013, companies need to focus on tying cross-channel campaigns including offline events such as direct mail, tradeshows and city tours, with online experiences and find ways to measure the impact of these cross-channel campaigns.
Louise Thompson, Director of PR at Badoo
It’s now a given that an integrated content marketing strategy can pay
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