Tuesday, 8 January 2013

News Feed Declines Have Studios Thinking Twice About Facebook

A new article in the LA Times states that, “72% of movies and network TV shows experienced a drop in the number of people who saw new Facebook posts after the new algorithm launched.”
23% of studios said they saw a drop in engagement (clicking, sharing, commenting), even worse 45% of entertainment pages saw a drop in reach (number of people who saw their posts.)
Those are pretty big hits, especially when you consider the short marketing window for movies. Sure, you can start

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