Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves, Product Coordinator at Raven Internet Marketing Tools.
Groves presented her three simple steps to link building for businesses in a presentation this morning at NMX Las Vegas. Her process, she says, revolves around
Link building was critical for link building packages companies to appear in search results,
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