In my conversations last year with agency and brand leaders, I heard a constant refrain: “We know brands need to be on mobile, but no one is leading the way. Can you help us with a mobile product strategy?”
Convergence is needed because the mobile-related needs of brands, consumers, and publishers are very different.
For instance, you might have heard eBay’s president of global marketplaces Devin Wenig, in an interview with All Things D last month, explain that his company was unhappy
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