How the HubSpot CMO Screens for Top Marketing Talent

One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Odds are, these prospects are typing those same questions into Google. And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with

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