Does It Pay To Be Funny?Written by Brett Curry, CEO of OnlineMarketingGiant.com
Claude Hopkins, one of the grandfathers of direct response marketing once wrote that “no one buys from clowns,” and that it doesn’t pay to be funny. Hopkins, who shaped the marketing landscape in the early 20s and 30s, is arguably one of the greatest marketers of all time. Even modern day marketing legends like Jay Abraham and Dan Kennedy give homage to Claude Hopkins.
I’ve read Hopkins’
No comments:
Post a Comment