<h2>Exclusive offers and in-app purchasing most important features for mobile apps</h2>
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<li>Data from our new <a href="http://econsultancy.com/uk/reports/mobile-commerce-compendium?utm_medium=feeds&utm_source=affiliate-marketing">Mobile Commerce Compendium</a> shows that, more than anything else, consumers want to be rewarded with exclusive offers if they download a retail app, with 38% of respondents selecting this as an important
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