<p>Posted by <a href="http://moz.com/community/users/318925">StephanieChang</a></p><p>
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients:
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<li>A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear
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