<p>  Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to reduce the overall cost per lead. Just think about lawyers. Their cost per click (CPC) on AdWords can be of up to $ 100 (or even more) and this is constantly <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"
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