<p>Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing community believed that major changes were on the way is proof enough that old school SEO is out for good. And if we can’t rely on traditional link building techniques or <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"
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