<p>Posted by <a href="http://moz.com/community/users/98309">Erica McGillivray</a></p><p>
<img alt="Nathalie Nahai" src="http://d1avok0lzls2w.cloudfront.net/img_uploads/nathalie-nahai-300.jpg" style="width: 300px; height: 412px; float: left; margin: 0px 15px 10px 0px;">We all want to influence our customers and our clients to follow the path to conversion. But what if that path fails to draw them in? That's where
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