<p>In our continuing research on the digital consumer, it’s imperative to ask ourselves what role digital media plays in the path to purchase—<a href="https://blog.compete.com/2013/05/08/marketers-can-map-the-consumers-journey-to-purchase/">the journey consumers take along the decision-making process</a>. A study released today by GroupMNext and Compete gives us significant insight into the <strong>Modern Digital Consumer Journey</strong>. Highlights
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