<p>Posted by <a href="http://moz.com/community/users/155620">Cyrus Shepard</a></p><p>Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? <br></p><p>When done right, 301 redirects have awesome power to
clean up messy architecture, solve outdated content problems and improve
user experience รข€” all while preserving link equity and your ranking
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