Wednesday, 19 June 2013

How Search Retargeting Kick Started The Programmatic Marketing Revolution

Buzz word or not, &#8220;programmatic marketing&#8221; is here to stay. Those CMOs who&#8217;ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,...<br/>
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