Determining Relevance: How Similarity Is Scored

<p>Posted by <a href="http://moz.com/community/users/286574">Matt Peters</a></p>Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Come join me as I explore the inner workings of a search engine's relevance engine and explain what it means for SEOs.<p></p><p></p><h2>Determining

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