<p>The deals are happening because of the influence such talent exerts. Fans of Aimee Song, for example—the force behind the Song of Style blog who has almost a million followers on Instagram—bring her gifts when she makes appearances; some cry while standing in the long lines at her events. <strong>It’s reminiscent of the kind of reaction offline celebrities elicit.</strong></p>
<p>But brands know this and that’s why they’re willing to pay the four- or
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