Friday, 19 April 2013

Are You a Marketing Artist or Scientist?

Let’s face it, you already know the answer to that question.
Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and absinthe in the cool cafes, doodling in your moleskine and staring into space as you dream up your latest creation …
… or whether you’re more at home with the gadget-toting geeks, crunching numbers, running tests, comparing data sets and outputting conclusions robust enough to survive rigorous peer review.
It’s

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