Monday, 15 April 2013

Foolishly Viral: Lessons from a Million Pageview Day

Posted by Jacob Klein
There comes a moment in every webmaster’s career when the proverbial planets seem to align. A moment when the standard cavalcade of “what ifs,” “yes, buts,” and “if/thens” that claw at the soul of any self-aware web marketer are, however briefly, appeased. For this humble webmaster, that day came April 1st, 2013; a day for fools, some say.

It started as a simple gag designed to target what I assumed at the time to be a very

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