When looking at activity through mobile devices, it is important to separate handset and tablet data. The intention of the user could differ greatly depending on the device they are using.
For example, tablets could be used at home as a desktop replacement, while handsets could be used while out and about. The visitor’s intention doesn’t necessarily have to be to make a purchase, they could simply be looking for directions to the nearest store.
Tablet
Over the Easter weekend we saw tablet
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