Read “Custom Nation” to Find Out if Customization is a Good Strategy

<p><img class="alignleft size-full wp-image-210664" alt="custom nation" src="http://smallbiztrends.com/wp-content/uploads/2013/07/custom-nation.gif" width="183" height="275" />I’m part of the tail end of what is often called the “Me Generation” – you know those Baby Boomers who had to live life their way and on their terms. So it’s no wonder that they flocked to brands like Burger King; a brand that crowed about “Having

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