In Kentucky we have a saying that sometimes a person is “too big for their britches,” and I think the same can be said for businesses as well. As one of the oldest clothing brands in the U.S. (over a century), it’s a shame that JC Penney has been experiencing recent hardships.
According to Forbes, JC Penney has seen their sales drop by as much as 20 percent in a single quarter. Even worse is the fact that their rebranding and marketing efforts have done nothing to stem the loss in
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