eBay is preparing to do battle with Amazon for the title of Top Shop. They made several announcements this week that were both smart and surprising.
First, AdWeek says that eBay is now prepared to open up their big data box to advertisers. With both buyers and sellers and their parental link to Paypal, eBay has access to an enormous amount of customer data.
eBay’s head of digital display in North America, Stephen Howard-Sarin spoke about the change at AdExchanger’s Programmatic I/O
No comments:
Post a Comment