Monday, 1 April 2013

Wearable Technology: How Do We Advertise On That?

The hoodie you see here is called Ping. It’s a stylish, functional garment that allows you to wirelessly connect with Facebook by performing natural movements such as lifting up the hood or lowering the zipper. Pull the hood up and the system posts your location to your Facebook. Your friend Susan leaves a comment saying she’ll meet you for coffee – a sensor in the hoodie taps you on the shoulder to let you know there’s a timely message.
Electric Foxy (how much do you

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