The Biggest Jerk in the World (The Law of Accessibility)

For years, I bought into the hype.
That you must be really hard to reach in order to run your business.
Create several layers of communication. Make people jump through lots of hoops to reach you.
And I was wrong. Dead wrong.
THE PROBLEM
Here’s the biggest problem with setting up your business like that – you can become a jerk. And I felt myself becoming a jerk too.
I started this business to HELP people – and here I was turning them away. I looked in the mirror and

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