Is it really possible that more people love Satan than Dow Chemical? Well, according to the trusty Google search conducted by Bob Garfield and Doug Levy – yes. When you type in the words “I love Satan” you get 293,000 hits, and when you type in “I love Dow Chemical” you get just 3.
And so begins “Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results.” The book is a tale of what it takes to woo customers these days. The narrative is
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