Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all.
Nuance is going to change that. They’re using voice recognition technology to create ads that actually converse with the consumer. As in “talk” with sound, not just words scrolling
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