April 1st is prime time for jokes from brands seeking to capitalize on the holiday. One trend that is no joke involves the importance of content in the digital marketing mix.
According to a study from Econsultancy and Adobe, content ties as the number one digital marketing priority along with conversion rate optimization for 2013. That confidence and focus on content has companies responding with investments. A study from MarketingProfs and Content Marketing Institute reports that 86% of
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