Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API, allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $ 800 million by 2014, to account for 12.7% of all social network ad revenues.
Meanwhile, Facebook doubled their mobile ad revenue YoY in Q4 2012. Their emphasis on mobile,
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